Skip to content
June 21, 2025
  • Bee Symposium 2025 -Unlocking Nature’s Secrets
  • How to Grow Your Business with AI
  • A Father’s Plea to Save His Daughter from Stage 4 Cancer
  • Durban Influencers: The Illusion of Influence and the Reality Behind the Scenes

Unfold Durban

Your Ultimate Guide to Everything Durban

Subscribe
Random News
  • Home
    • Events
    • Business
    • Everything Else
    • Travel and Leisure
    • Digital trends
    • Inspiration
    • Food and Drinks
    • Health
    • Music
  • Services
  • Collaborations
  • Unfold Durban Magazine
  • Contact us
  • Home
  • 2020
  • September
  • 26
  • 10 Ways to Increase Instagram Engagement
instagram engagement
  • Business
  • Digital Trends

10 Ways to Increase Instagram Engagement

Bronwyn MarcusSeptember 26, 2020August 24, 202306 mins

I have discovered some helpful tips to increase Instagram engagement which I have shared with you. Building your social media pages for your brand can be daunting. Where do you start? I have found a few great social media courses on Udemy and just researching a bit on google.

Increasing Instagram engagement helps you to connect with your audience and build trust. If your engagement is good then you know your content is showing up in your followers feeds. With Instagrams new 2020 algorithm only 10% of your followers are seeing your posts. This is due to the fact that Instagram wants to promote monetisation and paid ads.

10 Ways to Increase Instagram Engagement

⁠
1. Create content that is ‘saveable’⁠. Posts that people will want to share or save for late, such as infographics or quotes. You can use Canva to create quotes.

2. Use longer captions⁠. Although Instagram appears to be all about the images. Text is just as important. Use captions or copy that is engaging and draws your audience in for more. Be intentional about your captions. Write content that your audience will want to read.  Be a storyteller, be real and share content important to you.

3. Run giveaways⁠ and competitions.  This encourages more people to share your page and gets conversations going.

4. Add an element of fun⁠. Whether it be in your layout or the colours you use to fun photos. Maybe some behind the scenes bloopers.

5. Make use of Story features⁠. Add some music. Make use of the GIFs. Use text in your stories. There is a new DM me feature you can add. Unfold is a great app to help you create stories.

6. Use Video⁠. I am not good at this myself, but a video does get a lot more views. You can use videos creatively. I see Instagram has added reels now and I am not sure what to make of it yet, to be honest.

7. Use hashtags intentionally⁠. Look at hashtags as little mini search engines.  You want to use some local hashtags and also geotag your posts. Do not use the same hashtags over and over again.

8. Polls/ Quiz or Answer the blank posts⁠. I need to do more of this. This can also add some playfulness while maybe getting some insight into your audience as well.

9. Use high-quality images⁠. I am currently doing a Udemy cell phone photography course to help me with this, as I do not take great pictures. You can also make use of the free stock image sites such as Pixabay and Unsplash.

10. Schedule a variety of content in your niche⁠. Later is an app I use to help schedule my post and it helps me to plan a bit. Being more of a spur of the moment kind of gal! I don’t always manage to stick to my plan.  But I have got a few posts to save waiting to go! It helps on those days you feel less creative!

How to calculate engagement rate

The formula for calculating your Instagram engagement rate is to divide your total number of comments and likes by your total follower count, and then multiply by 100 to give you a percentage. A percentage between 1% and 3 % is considered a good engagement rate. Anything higher would be excellent!

Organic Instagram engagement happens when you genuinely engage with other similar accounts in your niche. Remember to always reply to anyone who comments. Always answer your dm’s. Doing a paid ad every now and again is not a bad idea as you can target your audience specifically. If you have any questions please feel free to ask in the comments.

 

Follow Unfold Durban on Instagram

Tagged: instagram instagram engagement

Post navigation

Previous: Mental Health:8 life-changing healing tips
Next: What does living a healthy lifestyle mean to you?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related News

How to Grow Your Business with AI

Bronwyn MarcusJune 3, 2025June 10, 20250
Durban influencers

Durban Influencers: The Illusion of Influence and the Reality Behind the Scenes

Bronwyn MarcusMay 1, 2025May 20, 20250

Samsung & Ocule IT Celebrate Youth Tech Graduates in KZN

Bronwyn MarcusApril 8, 2025April 8, 20250

About us

Bronwyn Marcus started Unfold Durban in 2019 and it has grown to 21 k Followers! Unfold Durban is your guide to everything Durban and the people in it! People are at the heart of Durban and what make it beat! We get up close and personal!

Partner with us today. Contact us to be featured. info@unfolddurban.co.za or Whatsapp  0683709850

Latest Edition of Unfold Durban Magazine below….

Newsis - Modern WordPress Theme 2025.Developed By BlazeThemes.