For the first time in nearly a decade, Hendrick’s Gin has expanded its permanent collection with the launch of Another Hendrick’s, introducing South African gin enthusiasts to a fresh interpretation of one of the world’s most recognisable premium spirits.

Rather than replacing the original, the new expression is designed to sit alongside the classic Hendrick’s Gin, giving consumers two distinct flavour experiences while staying true to the brand’s signature character.

A New Chapter for Hendrick’s Gin

Handcrafted in Scotland, Hendrick’s Gin has built its reputation on an unusual botanical recipe featuring cucumber and rose. The latest addition introduces a different flavour profile, combining orange blossom and cacao bean to create a smooth, floral and subtly rich gin.

The launch marks the brand’s first permanent addition in almost ten years, making it a significant milestone for Hendrick’s worldwide.

Fashion, Music and Creativity Take Centre Stage

To introduce Another Hendrick’s to the South African market, the brand has partnered with ERA by DJ Zinhle, bringing together premium gin, contemporary African fashion and local creative talent.

The campaign celebrates individuality and self-expression through a collaboration that also highlights the craftsmanship behind the brand. Hendrick’s Master Distiller, Lesley Gracie, remains at the heart of the gin’s distinctive identity, while the South African campaign showcases local creatives embracing originality.

Actress Buhle Samuels and digital creator Yoliswa Mqoco lead the campaign, encouraging consumers to explore familiar experiences from a fresh perspective.

The launch also features a first-time musical collaboration between DJ Zinhle and Moozlie, blending deep house and hip-hop into a live performance that mirrors the campaign’s message of bringing different worlds together.

Exclusive Experiences Across South Africa

Consumers visiting participating premium venues can order a serve of Another Hendrick’s or rediscover the Original Hendrick’s while receiving a limited-edition fashion accessory from ERA by DJ Zinhle.

Selected venues will also host immersive Hendrick’s experiences, with visitors standing the chance to win an ERA shopping voucher valued at R10,000.

The nationwide activation combines premium cocktails, fashion and entertainment, offering consumers more than simply a new drink—it creates an interactive brand experience.

What Makes Another Hendrick’s Different?

While the Original Hendrick’s remains known for its refreshing cucumber and rose botanicals, Another Hendrick’s offers a contrasting flavour profile featuring:

• Orange blossom
• Cacao bean
• A smooth floral finish
• A distinctive white bottle

Both expressions continue to be handcrafted in small batches at the Hendrick’s Gin Palace on Scotland’s Ayrshire coast.

Discover Two Expressions of One Brand

Rather than asking consumers to choose between old and new, Hendrick’s is encouraging exploration. The launch of Another Hendrick’s celebrates curiosity, creativity and discovering fresh perspectives while honouring the heritage that made the brand famous.

Whether you’re already a Hendrick’s fan or looking to expand your gin collection, South Africans now have another way to experience one of the world’s most distinctive premium gins.