Hisense South Africa has officially launched the development of a new community soccer pitch in Soweto, marking a significant investment in grassroots football development and youth sports programmes.

The project, unveiled at the iconic Soweto Towers on 11 June 2026, aims to provide young footballers with a safe and inspiring environment where they can train, compete and pursue their sporting dreams. The initiative also highlights the growing importance of community-based sports facilities in developing South Africa’s future football talent.

New Soweto Soccer Pitch to Create Opportunities for Young Players

The new soccer pitch will serve as a dedicated space for youth football development in Soweto. Once completed, the facility will host community football programmes, youth soccer tournaments and skills development initiatives designed to nurture local talent.

By investing in quality sporting infrastructure, the project aims to create opportunities for young people while encouraging participation in sport and promoting healthy lifestyles.

The development is expected to become a valuable community asset, providing a home for aspiring footballers and creating pathways for future sporting success.

Community Sends Message of Support to Bafana Bafana

As part of the launch event, young players from the community joined representatives from Hisense South Africa, City of Johannesburg officials, ward councillors and members of the media to record a special message of support for Bafana Bafana.

The video captured the passion and enthusiasm of Soweto’s young footballers as they shared their hopes for South Africa’s national team. The initiative transformed the launch into more than just a construction announcement, highlighting the connection between community football and the future of the sport in South Africa.

The message reflected the belief that some of the country’s future stars will emerge from local communities where young players are first introduced to the game.

Hisense South Africa’s Commitment to Community Development

Hisense South Africa has been operating in the country since 1996 and continues to invest in projects that deliver long-term value to local communities.

Speaking at the event, Luna Nortje, Deputy General Manager at Hisense South Africa, said the pitch development represents a commitment to supporting future generations through sport.

“We don’t just operate in South Africa – we have built alongside South Africa for nearly three decades. This pitch development is a promise to the next generation. The project is a longer-term commitment to young people, community pride and the belief that sport can open doors.”

The investment reflects a growing focus on transforming sponsorship into meaningful community impact through practical development projects.

Grassroots Football Development in South Africa

Grassroots football remains one of the most important foundations for the growth of the sport in South Africa. Community facilities provide young players with access to training, mentorship and competitive opportunities that can help unlock their potential.

The new Soweto soccer pitch is expected to function as a youth development hub, combining sport, education and community participation in a safe and supportive environment.

By creating access to quality facilities at community level, initiatives like this contribute to the long-term development of football while strengthening social connections and community pride.

#HandsOnTheFuture Campaign Focuses on Lasting Impact

The Soweto soccer pitch development forms part of Hisense South Africa’s #HandsOnTheFuture campaign, which focuses on creating meaningful change through community investment.

Rather than simply supporting football through sponsorship, the campaign aims to build infrastructure and opportunities that will continue benefiting communities for years to come.

As construction begins, the project stands as a powerful example of how sport can bring people together, inspire young talent and create a brighter future for local communities. For the young footballers of Soweto, the dream of playing on a dedicated community pitch is now becoming a reality.